Moreover, the details like open hours, days, and service options also impact your viewer’s buying journey. ![]() So, you must write your business name, location, and contact details correctly. If a consumer cannot reach your local business in one way or another, it’s unlikely they’ll ever consider it again. Accurate NAP (Name, Address, Phone Number) Doing so will help you provide more practical information to your viewers and outrun your competitors. Simply create a list of your competitors and visit their listings to see which keywords they frequently target, their popular times, and more. Competitor AnalysisĪnalyzing your competitors is a great way to optimize your listing for better keywords and more leads. Then, sprinkle those keywords into your GMB profile to help it rank for them when searched on Google or Google Maps. For instance, Community Phone, a landline service provider, should use keywords like “landline service” and “home phone service” to make the most out of their listing.Ī good solution is to compile a list of keywords and terms your target audience tends to search for. If you want to capture leads from Google My Business, you’ll want it to rank for the keywords your target consumers might be searching for. Here are the seven top tips for turning your GMB profile into a lead-generating system. Once you create one, you’re free to customize and manage your Business Profile on Google. It is worth noting that unless you have a Google My Business account, you won’t be able to manage the content displayed on your Business Profile. Once created, any Google user can interact with your Business Profile by leaving reviews, adding photos, and more. Once Google approves your provided details, it publishes the Business Profile and attaches it to your provided location. It requires a business name, location, and category. Your listing on GMB refers to Business Profile and appears in local search results and Google Maps.Ĭreating a GMB profile is similar to adding a place in Google Maps. Google My Business (GMB) is a tool or platform that lets users create and manage their business profiles on Google. We’ll also look into how to track your leads generated from Google My Business. How can you get more views towards your Google My Business listing? How can you convince viewers to take the desired action? This guide will cover strategies for generating local leads and tracking your leads generated from Google My Business. ![]() Therefore, you can generate over 50 leads for your business with only 1000 listing views if you do everything correctly. In simple words, 5% of GMB profile viewers turn into leads. How To Use Google My Business To Generate LocalĪ study by Bright Local Research in 2019 reveals that 5% of people who view a business’s profile on Google My Business (GMB) contact it, view its website, or request directions.
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